Website Marketing Terms Explained
If you have gone online and read any of the blogs or informative articles about increasing your website marketing capacity you have likely been overwhelmed with a variety of different terms. These terms are important to understand so you can effectively design and develop a website that is attractive to your target audience. After all, you really want to bring people to your website that will want to purchase the products or services that you are promoting. Having a bunch of views from people that are not interested in your product or service may boost your website counter numbers and traffic flow but it won’t have a positive impact on your bottom line.
SEO (search engine optimization) is perhaps one of the most commonly used terms in website marketing articles. SEO used to be the gold standard in how to get your website up to the top of the search engines. While SEO or strategic placement of specific keywords at a specific density in the article is still important, it is not the only factor that major search engines rely upon. New criteria for search engines are always evolving and now issues such as originality, content, spelling and grammar and even the formatting of the content itself is just as important.
Another term you will often hear is the term analytics. Analytics can be any of a number of programs that is designed to help you understand how customers are responding to your website and what is triggering them to either click on another link on your site or move on to another website. It is also a key way to learn how to develop a strong client base and generate leads that will allow other forms of email and direct marketing possibilities. Understanding what parts of your website are working for you and which are not is a key factor in effective website marketing.